WE ARE IN THIS TOGETHER
We are your partners in diversifying the retail landscape
“The Diversify Retail initiative is a path forward for open conversation, self-reflection, and most importantly, strategic action to increase diversity in all facets of our industry.” – DeAnna McIntosh
Diversity In Your Assortment
What percentage of your products are made or Founded by people of color? Work with us to discover new brands that complement your assortment.
Diversity In Your Exhibitors
What percentage of your exhibitors are brands founded by people of color? Work with us to discover new potential exhibitors, and to also explore attendee diversity.
Diversity In Your Tenants
What percentage of your tenants are people of color? Work with us to discover new potential tenants and other ways to increase small business prescence in your properties.
DIVERSIFY IS A VERB
Diversifying retail requires strategic action
You tackle the Coronavirus impact. Let us handle your diversity initiatives.
HERE TO SUPPORT YOU
Meet DeAnna McIntosh
Global Retail + E-commerce Consultant + Leader of the Diversify Retail Initiative
DeAnna McIntoshGlobal Retail Consultant
The Affinity Group International
“I created the Diversify Retail Initiative to unite two communities that I love to form economically prosperous partnerships – the retail community + people of color.”
Why Work With DeAnna And Team
I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.
DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bring the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion/style interest with data/numbers insights makes her a unique asset to any team, and I would definitely work with her again!
I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!
DeAnna was the most detailed, proactive and positive person I have ever had work for me. To say she was critical to the business’ success is an understatement. Anybody who has the pleasure of her on their team is truly fortunate.
CREATING CHANGE IN OUR INDUSTRY
Recent Features + Guest Appearances
It All Starts With A Conversation.
Tell us about your desire or efforts to diversify retail. We’ll tell you how we can work together to drive immediate change.